I think this was a huge mistake. He almost single-handedly turned Dos Equis into one of the most respected imports. He also had a huge audience appeal and was in the process of creating a universally used phrase (I don’t usually do X but when I do….). Adios Dos Equis.
Dos Equis’ Most Interesting Man in the World pitchman is shipping off to Mars as the brand plans to replace him with someone “a bit more contemporary”