I think lack of respect for your competition shows lack of character and confidence. If you are better than your competition then what do you have to be afraid of? If they are a threat to you then maybe the problem is with you.

To congratulate BMW on its 100th year as an automaker, Mercedes-Benz and Porsche each published newspaper ads with messages of appreciation.

Source: Mercedes And Porsche Celebrate BMW’s 100th Anniversary In Pure Class