I’m not a fan but it looks like things didn’t go to well. I’m also not sure what category they were going for. I mean, if you think of a state as a brand, then the whole island, ocean warm sun sailing feeling already goes to probably Florida, Hawaii or Cali. I would have tried to design for a category nobody is excelling in. Heh.

Earlier this week, Rhode Island unveiled a new marketing campaign for the state. The effort from the Rhode Island Commerce Corporation, Havas and famed designer Milton Glaser was swiftly met with criticism from Ocean State natives. Betsy Wall, who served as chief marketing officer for the Rhode Island Commerce Corporation has resigned.

Source: Rhode Island Will Revamp Its Marketing Campaign After a Disastrous Roll Out