Your website is targeted incorrectly
One of the most common problems I consistently see when I start to evaluate most websites, is failure to have targeted, refined traffic and results from your preferred customer. This not only applies to SEO, but it applies to design and messaging as well. If your website is drawing in the wrong audience and you use that data to measure performance and make decisions, you can be making the wrong decisions. Let me give you a few examples.
In Conversion Rate Optimization, you can have various designs to various landing pages. If you put out a group of adwords ads to get traffic to those pages, the customer value from that keyword type needs to be addressed in your f
It’s not qualifying your leads
Your web data is telling you the wrong thing because you are getting the wrong visitor.
The wrong technology
It’s built by a web designer
