IASCO Flight Training
Proposal
Hello
Thank you for giving me the opportunity to propose an updated site for IASCO. I am excited to help extend the possibilities and design for your site and marketing. This proposal is an overview of elements that can be discussed for the site development. If you see something you want to change or have questions about, feel free to let me know and we can go from there.
My Goals
I want to extend the site beyond just a source of information. I want to make it a platform you can actually use to promote and market IASCO. Along with being effective, my goal is to build a site that looks and feels high quality. The design and structure of your site, to new visitors is a direct reflection of their perceived quality of your services. My goal is to make them associate a high site quality with a high service quality. With built in conversion tracking, we can start to monitor what marketing is actually being effective and make better budget decisions.
Your site will include:
Built in Analytics
The site is going to come with Google Analytics for complete traffic and conversion data. These analytics will also help record new student patterns and help you determine better marketing strategies.
Training Videos
Because we care about your ability to have complete control over your site, you will be provided with training videos that are specifically made for your site. This allows you to pull in anybody you want to manage content.
Marketing Centric Architecture
Because my background is business development and marketing, your site will come with built in marketing tools to make it as effective as possible.
Design Library
All of the assets for the site will be created for easy re-use and re-application. This means that as you add and remove information in the future, you will have your own stock and graphic library that is easy to use on your site.
Security
The site will come with built in security and monitoring. There will be no monthly charge unless you want to add additional security monitoring after the site is built.
Future Forward Design
Because the site is built on the Divi system, any future site updates and redesigns will be much simpler and faster. This will mean that you will rarely, if ever, have to completely overhaul your website. Instead, updating to current design trends will be easy and quick.
Your site will impact:
Design and Conversion
The design and “polish” of your site is directly related to the conversion of your traffic. When you have potential students or hires come to your site, it can be the first impression they have of your company. Your new site will come with world-class design that can communicate a world class company to your prospective clients. Although you might not be as large as your competitors, you need to look like you are as high quality. This attention to design and communication will allow you to compete equally with your competition.
Ease of Use
Because this site will be easy to update and include training videos, you can use it for specialized needs. Many times, your physical marketing or digital marketing on other platforms can be increased or conversions can be higher with supportive information on your site. Because your pages will be drag and drop, you can have office staff make changes without incurring the costs of development. Some of the examples our clients have used their sites for are:
- Custom signup forms for emails or information at events and trade shows.
- Custom promotional pages for display at events and trade shows.
- Custom pages promoting company features and additions.
- Pages created for testing and feedback.
- Accepting payments at events or from clients.
General Marketing
Your website should serve as a marketing platform that can influence and integrate all of your marketing channels. All your marketing should point to your phone or website so you want to make sure all of that traffic is able to be easily converted. Your site should serve as more than a business card, it should serve as insight into your customer and a conversation with people who want more information. From features like live chat to articles that are discussed among potential hires/clients, your site is going to have the ability to be made alive and active. For more examples of what we can accomplish, take a look at this article.
Search Engine Visibility
*Rankings indicate number of keywords in search results
*Domain authority is a rough ranking that signifies your site’s ability to convert and gain rankings with current layout and information.
Your site is currently performing at a mid to low quality level. As other companies actively use their sites as marketing platforms, this SEO gap will increase. Your SEO is directly related to your site usability, information, design and relevancy to your market. Low SEO is an indication that the way your site is presented, means your digital relevancy to the industry is at a mid to low point. You are not doing terribly, your site is ranking, getting traffic and performing well enough but it’s not going to be able to compete on the same level as some of your competitors.
Digital Ads
Right now, google crawls your website and gives you a quality rating that impacts the price of your adwords bids. Right now the quality rating of the site is low so your ads are costing more money. When the site is made more relevant, the cost of your ads drop so you save more marketing money over time.
Offline Advertising
Because the website will have built in A/B testing, we can test ads on the site to see what is the highest converting. From there, we can design an ad for any other platform that we know will convert better. The website will not only impact your digital marketing, but it can impact your conversion rates on physical marketing and publications as well.
The Process
Wireframe and mockups
We begin the site and process by wireframing and designing the first few pages. This allows us to do most of the revisions and redesigns on a small scale before we develop the 100-160 pages of information on the site and need to do revisions on those pages.
Build out and development
At this point, we will gather all the assets we need to create the site and build out all the necessary pages. We will periodically run updates through you for page and information approvals.
Detailing and revisions
Once all the pages are in and the first version of the site is done, then we will go back through and run quality assurance tests on the site. At this point, we also double check that everything you want to be in the site is included in the design.
Sample Backend
I put together this quick overview of the backend so you have an idea of what the editing controls for the new site will look like before we go into the project. It is definitely easier to make adjustments to than your current version is.
Pricing
Web Development & Design
This is the estimated cost range for this part of the project. Billing is broken up into 2 sections. A deposit of half the minimum project cost is due at the start of the project and the remainder of the site costs are settled once the site is live.
I always try to keep the cost at the bottom of the range. If more requests are made or this process takes longer than anticipated, then a written approval and work order is needed to move beyond the maximum budget.
scope of work:
- 150-200 pages detailing IASCO capabilities and services.
- Drag and drop page builder for easy office and marketing integration.
- 2009 and later browser compliance
- Current HTML and CSS.
- Fresh and consistent graphic and design elements
$13,000 – $16,000
Add ons
These can also be brought in at a later date.
Advanced SEO
While the site comes with built in SEO ranking factors and the design is search engine friendly, research is needed to do the right job targeting the right keywords and being competitive in those keywords. This add on will give you a proactive strategy for reaching all the keywords that are effective for your company.
$3,500
Branding
Building your brand will mean building a brand guide for anyone to use and follow in the future. This add on will not only include any new elements created for your brand but will standardize those elements for a cohesive look and feel in all future marketing. An example guide can be found here
$3,500
Why Me?
Successful Projects
With over 140 successful projects, I know what it takes to make projects come in on time and on budget.
Award Winning
I have an international SEO competition win under my belt and have sent clients to the Inc 5000 list multiple times.
Cost Effective
I sit in that sweet spot between freelancer and agency. This means you get higher quality than a freelancer but don’t have the huge cost that an agency would charge.
Want to see my portfolio?
Thank you
If you have any other questions, feel free to contact me.
