Topic:
Normal people naturally seek things that fit into the “story” of their lives. They base their lives on what they are passionate about or the “causes” they need to have to achieve their goals. Everything revolves around this natural sense of making an impact whether it is in a family, region or culture. Ask any person what they are passionate about
As a company, your goal needs to be being a part of that story. You need to give them a place to express and support their natural desire for impacting the world. If you build a brand around being an integral part of their stories, you create loyalty.
What does this look like:
A group of society has a desire for organic, natural farming. Chipotle has build a brand around helping you promote this cause.
