Your company brand should do this…

Topic: Normal people naturally seek things that fit into the “story” of their lives. They base their lives on what they are passionate about or the “causes” they need to have to achieve their goals. Everything revolves around this natural sense...

Is your lack of sustainability killing you?

When you start your new business, make new business deals, or start any new venture in your current company, you want to make sure you establish it with a very solid core. The first three years of your company’s existence is one of the most critical times. By the time...

I threw business theory into the wind and made money

This last year, I have been sitting as the interim CEO for a small service based company. The company has only posted an average of $570k a year and has had a hard time breaking above that mark. When I was brought in, the company was in in a bit of a spiral and losing...